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Attention, truck! Kangaroo Blicki makes Augsburg's streets safer for children

Press release | 17.05.23

Press event with presentation of the new Blicki ambassador Monika Humbaur and welcoming of the 60,000th child at the Blicki workshops on 24.05.2023 at 1.15 p.m.

With the support of the two vehicle manufacturers Humbaur GmbH and Kögel Trailer GmbH, Blicki e.V. is holding workshops on the dangers of trucks in road traffic in Augsburg from May 22 to 26, 2023. From Monday to Friday, the Blicki team will be visiting three elementary schools and training around 750 children.
This is because, on average, a child was involved in a serious accident every 24 minutes in 2021. One of them dies almost every week. Every accident is one too many! That's why mascot Blicki has been on the road in Germany since fall 2017 to show children the dangers of road traffic live.
The Blicki blickt's initiative is supported by patron Federal Minister of Transport Volker Wissing.
Since 2017, almost 60,000 children have been trained across Germany. The anniversary child will be welcomed in Augsburg on May 24, 2023. There, the entire week will be dedicated to road safety.
For media representatives, there will be a photo opportunity at 1:15 p.m. at Pestalozzi Elementary School, Brucknerstraße 1, 86368 Gersthofen, with the anniversary class and the mascot of the Blicki blickt's traffic initiative. We are also looking forward to introducing Monika Humbaur, the new Blicki ambassador.
"I have a three-year-old daughter myself and know that you can't make children aware of the dangers in road traffic often enough. A kangaroo coming into the schoolyard on a truck leaves a lasting impression. As a family-run company, we are delighted to have the opportunity to get involved in our home region with the Blicki workshops," says Monika Humbaur, Managing Director of Kögel Holding GmbH.
After all, the company's motto is "Because We Care," which translates into a special commitment to customers and a strong region. And from now on also for the youngest Bavarians.

About Blicki e.V.
The non-profit Blicki e.V. was founded in fall 2017 and has so far trained around 60,000 children in elementary schools and kindergartens throughout Germany. Together with Blicki the Kangaroo, children aged 6-10 learn the basics of safe participation in road traffic in a playful and interactive way. The road safety initiative focuses on large vehicles and trucks. Since 2020, Blicki e.V. has received annual funding from the German Federal Ministry of Digital Affairs and Transport. The patron of the "Blicki blickt's" program is Federal Minister of Transport Volker Wissing.

You can find further information at or on social media.

Press contact Blicki e.V.:
Dirk Hendler
Fon: +49177- 3136116

About Kögel Trailer GmbH
After all, the company's motto is "Because we care," which translates into a special commitment to customers and a strong region. And from now on also for the youngest Bavarians. Kögel Trailer GmbH works on trailer solutions that create sustainable added value for people and the environment. The passion for transport has accompanied the company since it was founded in 1934.

About Humbaur GmbH
And children's safety is also a top priority at Humbaur GmbH, which, like Kögel Trailer GmbH, is a family-run company owned by Ulrich Humbaur. The company, which was founded in 1957, is an expert in trailers and vehicle superstructures. Since producing its own trailers in 1984, the team has been successfully shaping the future of trailer construction with a constant stream of new in-house product developments.


Your point of contact for this press release:

Maximilian Franz
Head of Marketing & Public Relations
Tel. +49 82 85 88 – 12318


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