Expert who offers customer perspective: Bram de Haan appointed Managing Director of Kögel BeNeLux

Bram de Haan is taking over the management of Kögel BeNeLux B.V. The Dutchman has held managerial positions with transport and logistics service providers operating throughout Europe and with a leading European commercial vehicle rental company. In these roles, he has not only gained a better understanding of customer needs, but also acquired in-depth knowledge in the areas of vehicle sales, rental and service to name but a few.

The appointment of Bram de Haan (42 years) sees an experienced industry expert take over the management of Kögel BeNeLux B.V., headquartered in Kampen, Netherlands. The Dutchman aims to increase significantly the awareness around, and sales of, the Kögel brand in the BeNeLux sales region. According to De Haan "Kögel trailers are "made in Germany" and also have an excellent reputation in BeNeLux thanks to their high quality. Kögel is a strong brand and number three in Europe. The company also has this potential in the BeNeLux region". In order to harness this potential, he intends to continue to optimize sales structures and customer service, for example, and to expand customer proximity in line with Kögel's corporate promise of 'Because we care’.

More than two decades of experience as a customer in the commercial vehicle industry

Bram de Haan has a deep understanding of customer needs. He comes from a family-run transport company where he had ample opportunity to build up his experience in the logistics sector filling various roles from the mid-1990s onwards. He went on to work as a managing director and member of the supervisory board at other companies in the transport and logistics industry operating throughout Europe. Most recently, he held the position of Director of Business Development at the renowned commercial vehicle rental company TIP Group. In addition to his exceptional understanding of customer needs, the manager therefore also has knowledge in the areas of sales, business unit development, vehicle rental and used vehicle trading.

"Bram de Haan is a great asset to the Kögel team. He brings with him unique and extensive expertise, which is extremely important for the management of a Kögel subsidiary. I look forward to working closely with him" says Kögel CEO Christian Renners. Renners goes on to say "At the same time, I would like to thank Christoph Haslinger, who, in addition to his duties as Sales Manager of the Western Europe construction program, had taken over the management of Kögel BeNeLux on an interim basis".

Your point of contact for this press release:

Maximilian Franz
Head of Marketing & Public Relations
Tel. +49 82 85 88 – 12318
Maximilian.Franz@koegel.com

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